First Go To Those free tools site.
Such as
google.com/adwords
ubersuggest.org
tools.seobook.com/keywordtools/seobook
semrush.com
spyfu.com
longtailpro.com
kwfinder.com
semrush.com/sem
spyfu.com
Keyword Research is the first step for any site implement.
Goals of Keyword Research
. To find the best keywords for your pages.
. To understand the competition.
. To plan on page and off page optimization.
. To find the best keyword for advertise.
. To find the PPC(Pay Per Click) bid pric of the keyword.
. To find local and global based search value.
Types of Keywords
.. Product or service Keywords(Mobile Phone).
.. Brands Keywords (Nokia Mobile Phone)
.. Modifiers Keywords (Latest Mobile Phone)
.. Entity Keywords(Mobile Phone Shop)
.. Geographic Keywords (Mobile Phone Shop in Dhaka)
.. Demographic segmented keywords (Pink Mobile for Women)
.. Call to action Keywords (Buy Mobile Phone)
.. Educational Keywords (How to buy a Mobile Phone)
.. B2B (Buyer to Buyer) Keywords (Mobile Phone Wholesale).
.. Others Keywords (if you confused which type of keyword this is, then put it into other keywords type).
Think First Before You Start
... Identify your products or services.
... Mark off your competitors.
... Identify your brand value.
... Judge your target market.
... Fixed your budget.
NICHE Means Fixed or desire subject or topics
that means Any position of opportunity for which one is well-suited, such as a particular market in business.
Keyword List
@ Start writing a keyword list of your own site.
@ Write down the most relevant keywords for your site that you believe.
@ Consider like your customers or visitors. Think, which keyword they wrote when they search your site content?
@ Try to avoid usig stop words as your keywords.
@ Try to use exact match domain as your keywors.
@ See what keywords your competitors are ranking for.
@ Choose LTK(Long Tail Keyword-is a which contains three or more words), it will help you to get targeted traffic in your website.
@ Try to use (Latent Semantic Indexing) keywords.
Keyword Selection
.. High demand & high competition.
.. Low demand & high competition.
.. Low demand & low competition.
.. High demand & low competition.
Allintitle Concept
Below 1000 or 1000-5000 .. Non-competitive/Low competition.
5000 - 15000 Fairly competitive/Medium competition.
15000 + Competitive/High competition.
so for new site we follow low-medium-high
.. High demand & high competition.
.. Low demand & high competition.
.. Low demand & low competition.
.. High demand & low competition.
Allintitle Concept
Below 1000 or 1000-5000 .. Non-competitive/Low competition.
5000 - 15000 Fairly competitive/Medium competition.
15000 + Competitive/High competition.
so for new site we follow low-medium-high
The Google Adwords keyword planner is a free keyword research tool developed by Google. It will be helpful, how will think to make a website or already has a website. You must research your keywords if you want to survive. There are many free keyword research tools such as Google Adwords, ubersuggest, keywordeye, semrush etc. There are also many paid tools such as marketsamurai, longtailpro, traffictravis etc
For using Google adwords you must have a gmail account. If you don’t then create a gmail account and then sign in with it for accessing Google adwords. After sign in you should click the Tools > Keyword Planner for start you keyword research.
Google Adwords Keyword Planner
For research need more tools for keyword research.(not only google keyword tools)
Google Search Operators.....
All in title....
all in title value
best search technique...
allintitle: common seo mistakes
allintitle result <500 low 500-1000 mediam >1000 high
Another technique
allinurl: common seo mistakes
that means url shows total this search result.
SERP (Search Engine Result Page) by default 10
it's show 3 things for a site
1. Title
2. Parmalik or URL
3. Meta Description
Keyword match Type:
1. Exact Match Keyword.[Fast Food]
2. Phrase Match Keyword. "Fast Food Shop in Dhaka"
3. Broad Match Keyword. Food Shop in Dhaka
4. Negative Match Keyword. Hotels in Dhaka
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